Under Armour was born out of the idea and need of former American football player Kevin Plank. During his playing days at the University of Maryland, Plank knows all too well the hassle of wearing and changing sweat-soaked shirts over and over again. This lead him to come up with a synthetic fabric technology that dries sweat faster and keeps you cool even in the hottest conditions. After graduating, he worked on the first prototype and made his first sale in the 90s. More athletes became interested in this effective moisture-wicking technology, and Under Armour became a known base layer wear for training and sports. Under Armour’s official big break was when UA apparel were worn and featured in two football Hollywood movies.
Under Armour developed different fabric technology to help enhance workouts, such as the super-breathable HeatGear that regulates body temperature so you feel cooler and drier. The ColdGear to keep you warm in cold weather without the heavy weight and bulk. The Threadborne collection that uses stretchy fibres in seamless construction for supreme performance. The unique Charged Cotton blend that dries faster and wears more comfortably than your regular cotton material. UA also has a variation of Storm technology that are waterproof, windproof and abrasion-resistant. In their footwear department, UA has the lightweight and sleek UA Micro G responsive cushioning and the Speedform seamless heel cup for better fit and performance. These advancements help people who are just starting out in fitness and seasoned athletes looking to perfect their game. Just ask Under Armour’s most popular ambassador, NBA star Stephen Curry, who has already launched his popular signature basketball shoe line.
Under Armour now offers full performance gear for different sports. And the brand continues to develop its range by introducing new styles and working on different collaborations. Shop at Sun & Sand Sports online for different Under Armour products, and get your purchases delivered to your doorstep in Kuwait City and the rest of Kuwait.