Exploding into the spotlight in 1984, when "his airness" hit the hardwood in the first-ever pair of AJ 1's, the Jordan brand has become a go-to for trendsetters living a sports-inspired lifestyle. Now, three decades later, the iconic Jumpman logo continues to soar high as one of the most recognizable brands in the market. Browse the Sun & Sand Sports edit of the iconic Jordans and make your own history today.
The man - Michael Jordan - instantly made a statement with his very first signature shoe. The Air Jordan One was red and black, and it was banned by the commissioner for violating the league's uniform policy. Each time Jordan came on the floor, he was fined $5,000 - however that money didn't come out of Jordan's pocket. Rather, Nike agreed to pay the fines as a way to advertise. As Jordan's legacy grew on the court, his shoes followed suit, Jordan went from a basketball player to a brand rapidly. From on-court performance shoes to off-court apparel, and of course, the coveted Jordan retros, his legacy lives on. The Jumpman logo featured on all Brand Jordan equipment has become a globally recognized symbol.
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