Nike’s main mission is to bring inspiration to athletes of all levels through innovative sports, fitness and lifestyle products. From futuristic shoes to digitally connected apparel, Nike has explored both the possible and impossible to make the best line of apparel, footwear and accessories for all. They have dug up their idea vault to look at which technologies and styles worked or didn’t work from years before, to relearn and then reinvent them in a fresh way. The outcome has only been amazing with the brand producing performance wear and sports equipment that’s changing how people move, think and live. The company has become a growing think tank. They have employed engineers, architects and men of science to develop cutting-edge technologies. Hence the birth of Air Max, Dri-FIT, Flyknit, Aeroswift, Hyperadapt and more. They have collaborated with elite trainers and athletes to better understand biomechanics and help people they can help further their physical potential. They have worked with artists and designers that turn all this research into pieces of wearable art. Nike also has featured different kinds of athletes into the spotlight to show gender equality and diversity not only in sports.
But it’s not all technical and operation, the Swoosh brand is also a style leader. Their quest for innovation has led them to produce fashion forward products loved by the trendsetters and endorsed by tastemakers of the world. Nike has gone past being just gym wear or athletic shoes, and into streetwear and high-street fashion staple. This is all done without comprising on function or quality.
Consistency is also key to Nike’s innovation success story. The company produces products and campaigns constantly and they are always in line with the season and what’s on trend. The technologies get upgraded and styles improved whether subtly or completely. But what is always at the heart is their commitment to improve a way of life through sports and develop our human potential. Join the innovation. Browse the latest Nike products and shop online with Sun & Sand Sports today. And have your order delivered straight to your doorstep Kuwait City and the rest of Kuwait.